If you are comparing a web designer Nuneaton businesses can speak to directly, my studio is in the town. Plenty of the websites sold to Nuneaton businesses are put together by someone who has never been near the place, through a form and an automated template. When something needs changing you join a queue.
I work differently because I have to: it is just me. You get my mobile number, you speak to the person doing the work, and if you would rather have a proper conversation in person than type it all out, that is genuinely possible when you are ten minutes away.
I know the sort of businesses that ring me here: roofers, groundworkers, cleaners, tree surgeons, removals firms, driveway specialists. They are not looking for an award-winning website. They want to look established, load fast on a phone and make the number easy to press.