VMR (Rugby) Metal Recycling website case study.
A bold, locally focused scrapyard website presenting seven accepted metal categories, trade services and practical visitor information, with phone, WhatsApp and directions at the centre of the customer journey.
Read about this custom project, or discover how my bespoke website design services can help your business.
- Client
- VMR (Rugby) Metal Recycling
- Industry
- Scrap metal buying & recycling
- Location
- Rugby, Warwickshire
- Time taken
- Completed and live
What the project had to achieve
- Help customers quickly check which metals the scrapyard buys
- Give tradespeople and public customers a clear route to ask for current prices
- Explain how bringing in scrap, weighing and payment works
- Make the Rugby yard easy to find and prepare visitors before arrival
What made it tricky
- Customers may know the item they have but not its metal category
- Price enquiries needed a direct contact route rather than an unverified live price list
- Trade services, visitor requirements and location details needed to remain easy to scan on phones
How I approached it
- A yellow-and-navy visual direction using the client's VMR branding and a photograph of the Rugby facility
- Separate sections for six service groups and seven accepted metal categories, including copper, cable, brass, aluminium, lead, stainless steel and vehicle batteries
- Prominent phone and WhatsApp links, including a photo-led request for today's prices
- A three-step explanation of bringing in scrap, weighing it and receiving bank payment
- Yard photography, published Google customer feedback and practical FAQs
- Opening hours, map information, directions and reminders about photo ID, vehicle arrival and bank details
What was included
- Website design & build
- Seven accepted metal categories
- Trade services and recycling information
- Yard gallery and published Google reviews
- WhatsApp photo price enquiries and click-to-call
- Opening hours, directions and visitor FAQs
- Responsive desktop, tablet and phone layouts
Step by step, start to launch
- 01Structure
Organised the site around the business, services, accepted metals, gallery, reviews and yard information.
- 02Design
Carried the VMR logo, strong yellow accents and yard photography through the page.
- 03Customer journey
Connected accepted metal information with WhatsApp price enquiries, phone calls and directions.
- 04Visitor information
Brought the opening hours, arrival requirements and payment explanation together for customers planning a visit.
- 05Live website
The finished website is live at vmrrugby.com.
What went live
- A live website presenting seven accepted metal categories and six service groups
- Direct phone, WhatsApp photo enquiry and directions routes
- A yard gallery and published Google review section
- Clear Rugby location, opening hours and visitor requirements
What it was built with
- Responsive website layouts
- Click-to-call and WhatsApp links
- Photo-led price enquiry links
- Directions links
- Expandable frequently asked questions
VMR (Rugby) Metal Recycling website FAQs
What does the VMR Rugby website include?
Does the website display live scrap metal prices?
Where is VMR Rugby based?
Who designed the VMR Rugby website?
Services used on this project
Read about this project above, or see how my bespoke website design service could work for your own business. Sites like this are built as part of that website design package, and can be paired with ongoing SEO services to keep the enquiries coming in.
More work in the completed websites, other projects in case studies, and local detail on my website design Nuneaton page.
Want something similar for your own business? The £350 all-in website design package covers a site like this, and there is local detail for Warwickshire on my website design Warwickshire page.
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