NB Tree & Gardening Services website case study.
A bold, high-contrast site for a Leicestershire tree surgeon and garden services firm, built to turn local searches into free quote requests.
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- Client
- NB Tree & Gardening Services
- Industry
- Tree surgery, hedge cutting, patios, driveways & fencing
- Location
- Ashby-de-la-Zouch, Leicestershire
- Time taken
- Live within 48 hours of design approval
What the project had to achieve
- Compete with larger tree surgery firms in Leicestershire on a small budget
- Show the range of work beyond tree surgery, including patios, driveways and fencing
- Prove the work quality visually before a customer ever picks up the phone
What made it tricky
- Multiple service types risked a cluttered menu, so the structure had to stay simple
- Trade customers browse mostly on phones, often outdoors, so tap targets and load speed mattered more than decoration
How I approached it
- A dark, high-contrast design so photography of finished work carries the page
- Before-and-after style transformation sections that let the work do the selling
- Insured and local trust messaging placed near every call to action
- A short, prominent request-a-quote block repeated down the page
What was included
- Website design & build
- On-page SEO foundations
- Before & after gallery layout
- Domain, business email & hosting setup
Step by step, start to launch
- 01Brief
Established the full service list, the towns worth naming and the jobs most worth winning.
- 02Clear quote
The full price and scope were agreed in writing before any work started.
- 03Revisions
Adjusted service order and wording so the highest-value work appeared first.
- 04Build
Responsive build with image sizes tuned for mobile data connections.
- 05Launch
Domain, business email and hosting configured, then the site published.
What went live
- A live, mobile-first site at nbtreeandgardens.co.uk
- All five service lines presented clearly on one fast page
- Free quote request path available from the top of the page down
- Location and insurance signals stated plainly for local search relevance
What it was built with
- Responsive HTML & CSS build
- Optimised gallery imagery
- Click-to-call and quote form
- Managed domain, business email and hosting
Services used on this project
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More work in the portfolio, other projects in case studies, and local detail on my web design Coventry page.
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A complete professional website for £379, live within 48 hours. A clear fixed price agreed before you spend a penny, and you speak to the designer building it, not a call centre.