Atlas Waste Co. website case study.
A booking-led website for a licensed waste carrier in Greater Manchester, with instant volume-based pricing and secure online payment.
Read about this custom project, or discover how my bespoke website design services can help your business.
- Client
- Atlas Waste Co.
- Industry
- Waste removal & house clearances
- Location
- Heald Green, Greater Manchester
- Time taken
- Live within 48 hours of design approval
What the project had to achieve
- Let customers get a price and book a collection without a phone call
- Make the waste carrier licence and compliance visible straight away
- Cover Greater Manchester town by town without thin, repetitive pages
What made it tricky
- Waste clearance pricing is usually vague, so the site had to show real prices by volume before anyone commits
- Most visitors arrive on a phone mid-clearance, so the booking journey had to work in a few taps
- A wide coverage area across Greater Manchester and the Cheshire towns needed structure, not a wall of links
How I approached it
- A four-step booking journey: postcode check, choose the waste, pick a date, pay securely online
- A plain pricing table by cubic yard, from £79 upwards, with the no-VAT and no-call-out-fee position stated openly
- Licence number CBDL645216 and licensed carrier trust signals placed in the header and repeated through the page
- Area pages for each town covered, linked from a single coverage section
- Same-day, weekend and Bank Holiday availability pushed high up as the main differentiator
What was included
- Website design & build
- Online booking journey
- Pricing and payment flow
- On-page SEO foundations
- Domain, business email & hosting setup
Step by step, start to launch
- 01Brief
Agreed the service list, the pricing bands by volume and the coverage area across Greater Manchester.
- 02Clear quote
The full price and scope were agreed in writing before any work started.
- 03Revisions
Refined the pricing wording and the booking steps until the journey read clearly on a phone.
- 04Build
Responsive build with the postcode check, booking flow and online payment tested end to end.
- 05Launch
Domain connected, business email set up, hosting configured and the site taken live.
What went live
- A live booking site at atlaswasteco.co.uk with prices shown before commitment
- Online booking and secure payment in place, so enquiries convert without a call
- Licensed waste carrier credentials visible on every screen
- Town-level area pages supporting local search across Greater Manchester
What it was built with
- Responsive mobile-first build
- Postcode check & booking flow
- Secure online payment
- Optimised website imagery
- Managed domain, business email and hosting
Atlas Waste Co. website FAQs
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Services used on this project
Read about this project above, or see how my bespoke website design service could work for your own business. Sites like this are built as part of that website design package, and can be paired with ongoing SEO services to keep the enquiries coming in.
More work in the completed websites, other projects in case studies, and local detail on my website design Nuneaton page.
Want something similar for your own business? The £350 all-in website design package covers a site like this, and there is local detail for Coventry and the West Midlands on my website design Coventry page.
In the same trade? Everything about how I build sites for removals and waste clearance is on the web design for removals and waste clearance page, and every other trade has its own page on the websites for tradesmen hub.
Let's design the websiteyour business deserves.
Tell me what you need and I’ll come back to you personally with a clear next step. Websites start at £350 all in. Ready when you are.