Alderstone Paving Solutions website case study.
A refined, premium website for a driveway, paving and landscaping specialist, built around a drag-to-compare transformation, a considered service showcase and a quote-led journey.
Read about this custom project, or discover how my bespoke website design services can help your business.
- Client
- Alderstone Paving Solutions
- Industry
- Driveways, paving & landscaping
- Location
- Cambridgeshire & surrounding counties
- Time taken
- Live within 48 hours of design approval
What the project had to achieve
- Position the business at the premium end of driveways and landscaping rather than competing on price
- Show finished surfaces as the first thing a visitor sees
- Make a free, no-obligation quote the obvious next step from any point on the site
What made it tricky
- Nine specialist services, from driveways through to garden surfaces, needed to sit together without crowding the page
- The finish quality had to come across on a phone screen as clearly as on a desktop
- A wide coverage area of 18 areas across Cambridgeshire and neighbouring counties had to read as deliberate rather than vague
How I approached it
- A calm, editorial design in deep navy, stone and gold, taken from the existing logo
- A drag-to-compare before and after slider showing a real driveway renewal in Cambridgeshire
- A swipeable signature services showcase covering driveways, resin bound, block paving, patios, landscaping and artificial grass
- A four-stage process section covering consultation, design and preparation, installation and final detail
- A recent projects gallery of completed driveways, patios and garden schemes
- Click-to-call, WhatsApp and a free quote button fixed along the bottom of the screen on mobile
What was included
- Website design & build
- Service page structure
- Before & after comparison section
- On-page SEO foundations
- Domain, business email & hosting setup
Step by step, start to launch
- 01Brief
Agreed the service list, the areas covered and the premium, understated tone the business wanted to hold.
- 02Clear quote
The full price and scope were agreed in writing before any work started.
- 03Revisions
Refined the service order and the homepage proof sections so the strongest work appeared first.
- 04Build
Responsive build with the comparison slider, service rail and quote form tested on phone, tablet and desktop.
- 05Launch
Domain connected, business email set up, hosting configured and the site taken live.
What went live
- A live, fully responsive site at alderstonepaving.co.uk
- Nine specialist services presented across dedicated service sections
- Real completed work shown through an interactive before and after slider and a projects gallery
- Free quote, click-to-call and WhatsApp routes reachable from anywhere on the site
What it was built with
- Responsive mobile-first build
- Before and after comparison slider
- Optimised WebP project photography
- Swipeable service showcase
- Quote enquiry form, click-to-call and WhatsApp
- Managed domain, business email and hosting
Services used on this project
Read about this project above, or see how my bespoke website design service could work for your own business.
More work in the portfolio, other projects in case studies, and local detail on my web design Coventry page.
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A complete professional website for £350, live within 48 hours. A clear fixed price agreed before you spend a penny, and you speak to the designer building it, not a call centre.