Brand Identity by Wright Designs.
A complete visual identity that makes every touchpoint look consistent.
Brand Identity explained.
Brand identity is more than a logo. It's the colours, fonts, imagery style and tone that tie your business together. I build a cohesive identity system so every flyer, email, van wrap and social post feels unmistakably yours.
Why this matters for your business
- Consistent look across every customer touchpoint
- Builds recognition and trust over time
- Makes future design work faster and cheaper
- Helps you look bigger and more established
- Gives clear rules so nothing looks off-brand
What you get
- Primary logo + variations
- Colour palette with codes
- Font pairing recommendations
- Brand guidelines document
- Business card & stationery templates
How brand identity works, step by step
The same straightforward process every time, so you always know what happens next and you never pay for something you haven't seen.
A quick call or WhatsApp message about your brand identity project. I'll ask who you're trying to reach, what's not working now and when you need it.
I confirm exactly what you get and what it costs before any work starts. No obligation until you're happy to go ahead.
Colours, layout, wording, images. I keep refining until you're genuinely happy, with no revision limit.
Nothing goes to press or goes live until you've signed the design off in writing.
You get the finished files in the formats you need, or the work goes live, ready to use straight away.
You keep my direct number for tweaks, reprints or your next project. Same person, every time.
Mistakes I see with brand identity
After 15+ years designing, the same avoidable problems come up again and again. Here's what to watch for, whoever you end up working with.
- Copying a competitor's look, which makes you forgettable instead of distinctive
- Cramming in every message at once, so the important one gets lost
- Leaving out a clear next step, so interested people don't know how to contact you
- Using effects that only work at one size, then failing on a sign, a favicon or a van
- Choosing colours that look good on screen but fall apart in print
- Skipping a source file, leaving you unable to edit or resize the work later
Brand Identity questions, answered
How much does brand identity cost?+
Brand Identity is quoted per project, because size, quantity and complexity all change the price. Tell me what you need and you'll get a straight number up front, with nothing added later that you haven't approved. My complete website package is a fixed £350 all in.
How long does brand identity take?+
Most designs are ready to view within 24 to 48 hours of the brief, and websites go live within 48 hours of design approval. Rush requests are welcome, just say so when you get in touch.
Will I know the price up front?+
Yes. I confirm the full price and exactly what is included before any work begins, so there are no surprises and no obligation to go ahead.
Do I own the finished work?+
Yes. The finished design is yours to use however you like, and you get the file formats you need for print, web and social.
Do you work with businesses outside Coventry?+
Yes. I'm based in Nuneaton and work with businesses across the whole of the UK. Everything printed is delivered free anywhere in the UK.
Guides worth a look
Related design services
Most clients start with a business website from £350 all in, live within 48 hours. Based in Coventry? See my Coventry web design page, browse case studies or view the portfolio.
Ready to get started with brand identity?
Message me for a free, no-obligation quote. I cover Coventry, Nuneaton and the whole of the UK.
Let's design the websiteyour business deserves.
Tell me what you need and I’ll come back to you personally with a clear next step. Websites start at £350 all in. Ready when you are.