Woodpeckers Trees & Landscapes website case study.
A full website for a tree surgery and landscaping firm, designed to feel calm and premium while turning local searches into quote requests.
Read about this custom project, or discover how my bespoke website design services can help your business.
- Client
- Woodpeckers Trees & Landscapes
- Industry
- Tree surgery & landscaping
- Location
- Birmingham, Cannock, Burton upon Trent & Sutton Coldfield
- Time taken
- Live within 48 hours of design approval
What the project had to achieve
- Present eight different services clearly without overwhelming visitors
- Feel premium and established rather than a basic trade listing
- Turn searches across Birmingham, Cannock, Burton upon Trent and Sutton Coldfield into quote requests
- Work beautifully on a phone, where most local customers will find it
What made it tricky
- Tree surgery and landscaping cover very different jobs, so the site had to serve both audiences
- A wide service list risked feeling cluttered if presented as one long page
- The firm covers several towns, so the coverage needed to be clear without repetitive filler
How I approached it
- A light, editorial design with elegant serif headlines and generous space, closer to a design magazine than a trade flyer
- Each service given its own clear section with plain-language wording
- A simple four-step journey — tell us what you need, we discuss your space, review your quote, we plan the work — so customers know exactly what happens next
- Real customer testimonials and a clear list of the areas covered to build local trust
What was included
- Tree surgery & tree care
- Landscaping
- Fencing & gates
- Brickwork & garden walls
- Patios & paving
- Turfing & lawns
- Borders & planting
- Bramble & garden clearance
Step by step, start to launch
- 01Brief
Agreed the premium, editorial direction and the full list of tree and landscaping services to cover.
- 02Clear quote
The full price and scope were agreed in writing before any work started.
- 03Design
Designed the light, elegant look with large imagery, serif headlines and a quote-led layout.
- 04Revisions
Refined the service wording and the four-step process so everything reads clearly at a glance.
- 05Build
Responsive build with the enquiry route tested on phone, tablet and desktop.
- 06Launch
Domain connected, business email set up, hosting configured and the site taken live.
What went live
- A live, fully responsive site at woodpeckerstrees.co.uk
- Eight services presented clearly in one elegant design
- A simple four-step customer journey from first visit to quote
- Local coverage across Birmingham, Cannock, Burton upon Trent and Sutton Coldfield set out plainly
- Real customer testimonials building trust throughout
What it was built with
- Responsive mobile-first build
- Optimised WebP photography
- Quote enquiry form and click-to-call
- Managed domain, business email and hosting
Services used on this project
Read about this project above, or see how my bespoke website design service could work for your own business. Sites like this are built as part of that website design package, and can be paired with ongoing SEO services to keep the enquiries coming in.
More work in the completed websites, other projects in case studies, and local detail on my website design Nuneaton page.
Want something similar for your own business? The £350 all-in website design package covers a site like this, and there is local detail for Birmingham on my website design Birmingham page.
Let's design the websiteyour business deserves.
Tell me what you need and I’ll come back to you personally with a clear next step. Websites start at £350 all in. Ready when you are.