The Bond Edit website case study.
An editorial, luxury-feel website for Kelly Griffiths' nano bond hair extension training, built around two course options and an enquiry-led booking route.
Read about this custom project, or discover how my bespoke website design services can help your business.
- Client
- The Bond Edit
- Industry
- Hair extension training & education
- Location
- UK-wide, small-group training
- Time taken
- Live within 48 hours of design approval
What the project had to achieve
- Position the training as premium education rather than a cheap one-day course
- Explain the nano bond method simply for stylists who have never trained in it
- Make the two ways to learn, private tuition and training with a friend, easy to compare
- Turn interest into a personal enquiry rather than an impersonal checkout
What made it tricky
- A luxury feel had to come from restraint, not decoration, so the layout stays quiet and typographic
- Course pricing varies by format, so the pages had to be clear without listing one fixed figure for everything
- Small classes fill quickly, so the site needed to create gentle urgency without pressure selling
How I approached it
- A light, magazine-style design in cream, soft blush and gold, opposite to the usual dark salon look
- A full-width hero with a single line of positioning and two clear routes: book a place or view the course
- A course section covering the nano bond method, hands-on tuition, live models and the starter kit
- Two side-by-side options: full private tuition and train with a friend, each with what is included
- A signature finishes gallery showing real installs as the proof of the standard being taught
- A register your interest form with a stated 48-hour personal reply, plus a mailing list sign-up for new dates
- Award finalist, certified and insurable badges used as quiet trust signals through the page
What was included
- Website design & build
- Course page structure
- Enquiry-led booking journey
- Gallery & editorial photography layout
- On-page SEO foundations
- Domain, business email & hosting setup
Step by step, start to launch
- 01Brief
Agreed the editorial direction and that enquiries, not instant checkout, should be the main route in.
- 02Clear quote
The full price and scope were agreed in writing before any work started.
- 03Revisions
Refined the typography and simplified the two course options so they read at a glance.
- 04Build
Responsive build with gallery, course sections and enquiry form tested on phone, tablet and desktop.
- 05Launch
Domain connected, business email set up, hosting configured and the site taken live.
What went live
- A live, fully responsive site at thebondedit.co.uk
- Two course formats presented clearly side by side
- An editorial gallery carrying the standard of the work
- An enquiry-led booking route with a stated 48-hour personal reply
- A mailing list capturing interest between course dates
What it was built with
- Responsive mobile-first build
- Editorial typographic layout
- Optimised WebP imagery
- Enquiry form and mailing list sign-up
- Managed domain, business email and hosting
The Bond Edit website FAQs
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Services used on this project
Read about this project above, or see how my bespoke website design service could work for your own business. Sites like this are built as part of that website design package, and can be paired with ongoing SEO services to keep the enquiries coming in.
More work in the completed websites, other projects in case studies, and local detail on my website design Nuneaton page.
Want something similar for your own business? The £350 all-in website design package covers a site like this, and there is local detail for Coventry and the West Midlands on my website design Coventry page.
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