The Bond Edit website case study.
An editorial, luxury-feel website for Kelly Griffiths' nano bond hair extension training, built around two course options and an enquiry-led booking route.
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- Client
- The Bond Edit
- Industry
- Hair extension training & education
- Location
- UK-wide, small-group training
- Time taken
- Live within 48 hours of design approval
What the project had to achieve
- Position the training as premium education rather than a cheap one-day course
- Explain the nano bond method simply for stylists who have never trained in it
- Make the two ways to learn, private tuition and training with a friend, easy to compare
- Turn interest into a personal enquiry rather than an impersonal checkout
What made it tricky
- A luxury feel had to come from restraint, not decoration, so the layout stays quiet and typographic
- Course pricing varies by format, so the pages had to be clear without listing one fixed figure for everything
- Small classes fill quickly, so the site needed to create gentle urgency without pressure selling
How I approached it
- A light, magazine-style design in cream, soft blush and gold, opposite to the usual dark salon look
- A full-width hero with a single line of positioning and two clear routes: book a place or view the course
- A course section covering the nano bond method, hands-on tuition, live models and the starter kit
- Two side-by-side options: full private tuition and train with a friend, each with what is included
- A signature finishes gallery showing real installs as the proof of the standard being taught
- A register your interest form with a stated 48-hour personal reply, plus a mailing list sign-up for new dates
- Award finalist, certified and insurable badges used as quiet trust signals through the page
What was included
- Website design & build
- Course page structure
- Enquiry-led booking journey
- Gallery & editorial photography layout
- On-page SEO foundations
- Domain, business email & hosting setup
Step by step, start to launch
- 01Brief
Agreed the editorial direction and that enquiries, not instant checkout, should be the main route in.
- 02Clear quote
The full price and scope were agreed in writing before any work started.
- 03Revisions
Refined the typography and simplified the two course options so they read at a glance.
- 04Build
Responsive build with gallery, course sections and enquiry form tested on phone, tablet and desktop.
- 05Launch
Domain connected, business email set up, hosting configured and the site taken live.
What went live
- A live, fully responsive site at thebondedit.co.uk
- Two course formats presented clearly side by side
- An editorial gallery carrying the standard of the work
- An enquiry-led booking route with a stated 48-hour personal reply
- A mailing list capturing interest between course dates
What it was built with
- Responsive mobile-first build
- Editorial typographic layout
- Optimised WebP imagery
- Enquiry form and mailing list sign-up
- Managed domain, business email and hosting
Services used on this project
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