Henry Exterior Cleaning Ltd website case study.
A calm, premium website for a Fylde Coast exterior cleaning and stone restoration specialist, built around before and after proof, a clear service list and a quote-led enquiry route.
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- Client
- Henry Exterior Cleaning Ltd
- Industry
- Exterior cleaning, restoration & sealing
- Location
- Lytham St Anne's, the Fylde Coast & beyond
- Time taken
- Live within 48 hours of design approval
What the project had to achieve
- Position the business as a specialist restorer rather than a general jet washing service
- Prove the standard of the work visually, before anyone reads a word of copy
- Explain a long list of treatments without overwhelming the visitor
- Make requesting a quote the easiest action on every screen
What made it tricky
- Fourteen different treatments had to sit together without the site turning into a wall of text
- Domestic homeowners and commercial clients both needed to feel spoken to
- Technical detail on sealants and stone types had to stay readable for non-experts
- Before and after photography had to load quickly on phones without losing detail
How I approached it
- A light, editorial design in soft stone tones with a serif headline, closer to an interiors brand than a trade site
- An interactive before and after slider in the hero, so the difference is the first thing seen
- A swipeable service section covering power washing, sealing, sandstone, limestone, K Rend, roof cleaning and more
- Accreditation strip showing Pureseal approved applicator, Lancashire Safe Trader, IOSH, NVQ Level 4 and City & Guilds
- An areas we cover section for Lytham St Anne's and the wider Fylde Coast, supporting local search
- A gallery of real completed work rather than stock photography
- Request a quote and click to call buttons repeated through the page and pinned in the header
What was included
- Website design & build
- Before and after image sliders
- Service structure & copy layout
- Quote enquiry journey
- On-page SEO foundations
- Domain, business email & hosting setup
Step by step, start to launch
- 01Brief
Agreed the premium, restoration-led positioning and the full list of treatments to cover.
- 02Clear quote
The full price and scope were agreed in writing before any work started.
- 03Design
Built the light editorial direction with the before and after slider as the centrepiece.
- 04Revisions
Simplified the service wording so each treatment reads clearly at a glance.
- 05Build
Responsive build with sliders, gallery and quote form tested on phone, tablet and desktop.
- 06Launch
Domain connected, business email set up, hosting configured and the site taken live.
What went live
- A live, fully responsive site at henryexclean.co.uk
- Fourteen treatments presented clearly in one browsable section
- Before and after proof visible within the first screen
- Accreditations used as quiet trust signals throughout
- Local coverage across Lytham St Anne's and the Fylde Coast set out plainly
What it was built with
- Responsive mobile-first build
- Interactive before and after comparison sliders
- Optimised WebP photography
- Quote enquiry form and click-to-call
- Managed domain, business email and hosting
Services used on this project
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