Henry Exterior Cleaning Ltd website case study.
A calm, premium website for a Fylde Coast exterior cleaning and stone restoration specialist, built around before and after proof, a clear service list and a quote-led enquiry route.
Read about this custom project, or discover how my bespoke website design services can help your business.
- Client
- Henry Exterior Cleaning Ltd
- Industry
- Exterior cleaning, restoration & sealing
- Location
- Lytham St Anne's, the Fylde Coast & beyond
- Time taken
- Live within 48 hours of design approval
What the project had to achieve
- Position the business as a specialist restorer rather than a general jet washing service
- Prove the standard of the work visually, before anyone reads a word of copy
- Explain a long list of treatments without overwhelming the visitor
- Make requesting a quote the easiest action on every screen
What made it tricky
- Fourteen different treatments had to sit together without the site turning into a wall of text
- Domestic homeowners and commercial clients both needed to feel spoken to
- Technical detail on sealants and stone types had to stay readable for non-experts
- Before and after photography had to load quickly on phones without losing detail
How I approached it
- A light, editorial design in soft stone tones with a serif headline, closer to an interiors brand than a trade site
- An interactive before and after slider in the hero, so the difference is the first thing seen
- A swipeable service section covering power washing, sealing, sandstone, limestone, K Rend, roof cleaning and more
- Accreditation strip showing Pureseal approved applicator, Lancashire Safe Trader, IOSH, NVQ Level 4 and City & Guilds
- An areas we cover section for Lytham St Anne's and the wider Fylde Coast, supporting local search
- A gallery of real completed work rather than stock photography
- Request a quote and click to call buttons repeated through the page and pinned in the header
What was included
- Website design & build
- Before and after image sliders
- Service structure & copy layout
- Quote enquiry journey
- On-page SEO foundations
- Domain, business email & hosting setup
Step by step, start to launch
- 01Brief
Agreed the premium, restoration-led positioning and the full list of treatments to cover.
- 02Clear quote
The full price and scope were agreed in writing before any work started.
- 03Design
Built the light editorial direction with the before and after slider as the centrepiece.
- 04Revisions
Simplified the service wording so each treatment reads clearly at a glance.
- 05Build
Responsive build with sliders, gallery and quote form tested on phone, tablet and desktop.
- 06Launch
Domain connected, business email set up, hosting configured and the site taken live.
What went live
- A live, fully responsive site at henryexclean.co.uk
- Fourteen treatments presented clearly in one browsable section
- Before and after proof visible within the first screen
- Accreditations used as quiet trust signals throughout
- Local coverage across Lytham St Anne's and the Fylde Coast set out plainly
What it was built with
- Responsive mobile-first build
- Interactive before and after comparison sliders
- Optimised WebP photography
- Quote enquiry form and click-to-call
- Managed domain, business email and hosting
Henry Exterior Cleaning Ltd website FAQs
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Services used on this project
Read about this project above, or see how my bespoke website design service could work for your own business. Sites like this are built as part of that website design package, and can be paired with ongoing SEO services to keep the enquiries coming in.
More work in the completed websites, other projects in case studies, and local detail on my website design Nuneaton page.
Want something similar for your own business? The £350 all-in website design package covers a site like this, and there is local detail for Coventry and the West Midlands on my website design Coventry page.
In the same trade? Everything about how I build sites for cleaning companies is on the web design for cleaning companies page, and every other trade has its own page on the websites for tradesmen hub.
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