H. Evans Road Contractors Ltd website case study.
A clear, quotation-led road contractor website bringing pothole repairs, tarmac surfacing, line markings and utility trench reinstatement together, with project photography, accreditation information and straightforward enquiry routes.
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- Client
- H. Evans Road Contractors Ltd
- Industry
- Road surfacing, pothole repairs & line markings
- Location
- Midlands based, nationwide coverage
- Time taken
- Completed and live
What the project had to achieve
- Make pothole repairs the clear lead service
- Help commercial customers find the right surfacing or marking service
- Present the company's published accreditations and project work
- Make requesting a site visit and written quotation straightforward
What made it tricky
- Specialist road repair work needed a clear explanation for visitors who are not contractors
- Four services and supporting trust information needed to remain easy to scan
- Customers needed a way to describe the site and share photographs before a quotation
How I approached it
- A navy-and-yellow visual direction carrying the H. Evans branding through the website
- Dedicated service routes for pothole repairs, tarmac repairs and surfacing, road and line markings, and utility trench reinstatement
- A six-stage repair presentation covering cutting, removal, bonding, filling, compacting and sealing
- Published client testimonials, a project gallery and information about SafeContractor and SWQR approval
- A five-step enquiry explanation covering contact, a site visit, written quotation, RAMS and carrying out the work
- Prominent phone and free quote links, with a mobile contact bar and a quotation form accepting site information and up to five photographs
What was included
- Website design & build
- Four core service pages
- Six-stage pothole repair presentation
- Project gallery and published client testimonials
- Accreditation and nationwide coverage information
- Quotation form with site details and photo uploads
- Responsive desktop, tablet and phone layouts
Step by step, start to launch
- 01Structure
Organised the website around the four core services, project gallery, testimonials, accreditations and contact information.
- 02Design
Used the client's H. Evans identity, navy background, yellow accents and roadwork imagery.
- 03Service presentation
Connected service details with the six-stage pothole repair explanation and project photography.
- 04Enquiry journey
Presented the site visit and written quotation process alongside phone and form routes.
- 05Live website
The finished website is live at h-evans-roads.co.uk.
What went live
- A live road contractor website with four core service routes
- A visual six-stage pothole repair explanation
- A project gallery, published testimonials and accreditation information
- Phone and quotation routes with site details and photo uploads
- Clear Midlands base and nationwide service coverage
What it was built with
- Responsive website layouts
- Service-specific quotation links
- Photo-upload quotation form
- Click-to-call links
- Project photography gallery
H. Evans Road Contractors Ltd website FAQs
What does the H. Evans Road Contractors website include?
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Services used on this project
Read about this project above, or see how my bespoke website design service could work for your own business. Sites like this are built as part of that website design package, and can be paired with ongoing SEO services to keep the enquiries coming in.
More work in the completed websites, other projects in case studies, and local detail on my website design Nuneaton page.
Want something similar for your own business? The £350 all-in website design package covers a site like this, and there is local detail for Coventry and the West Midlands on my website design Coventry page.
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