GW Roofing website case study.
A dark, confident website for a flat roofing specialist covering Surrey and London, built around the minimum 15-year warranty, verified MyBuilder reviews and a free quote on every screen.
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- Client
- GW Roofing
- Industry
- Flat roofing, re-roofs & roofline
- Location
- Surrey & London
- Time taken
- Live within 48 hours of design approval
What the project had to achieve
- Lead with flat roofing as the specialism rather than reading as a general roofer
- Put the minimum 15-year warranty in front of every visitor
- Turn the 5.0 MyBuilder rating into visible proof on the site itself
- Make a free quote or a phone call the obvious next step from anywhere
What made it tricky
- Six services, from a single slipped tile to a full flat roof replacement, had to sit together without burying the flat roofing specialism
- Proof lived on an external MyBuilder profile, so it needed bringing onto the site without inventing anything
- Most roofing enquiries come from a phone in a hurry, so the mobile journey had to be short
How I approached it
- A dark, high-contrast design in black, steel grey and the blue taken from the existing logo
- A full-screen hero with the warranty, the coverage area and two clear actions: free quote or call
- A dedicated flat roofing page explaining the build-up, the detailing and why the warranty can be given
- A six-service section covering flat roofs, new roofs, repairs, lead work, Velux windows and fascias and guttering
- A reviews section pulling through real MyBuilder feedback with a link out to the verified profile
- A gallery of completed roofs, plus an areas covered page for Surrey and London towns
- Click-to-call and a quote button fixed along the bottom of the screen on mobile
What was included
- Website design & build
- Service page structure
- Project gallery
- Review integration
- On-page SEO foundations
- Domain, business email & hosting setup
Step by step, start to launch
- 01Brief
Agreed that flat roofing leads, with the wider roofing services sitting behind it.
- 02Clear quote
The full price and scope were agreed in writing before any work started.
- 03Revisions
Reordered the homepage so the warranty and the reviews appeared earlier.
- 04Build
Responsive build with service pages, gallery and enquiry form tested on phone, tablet and desktop.
- 05Launch
Domain connected, business email set up, hosting configured and the site taken live.
What went live
- A live, fully responsive site at gwroofing.co.uk
- Flat roofing positioned as the specialism, with a dedicated page of its own
- Real customer reviews shown on the site and linked to the verified MyBuilder profile
- Free quote and click-to-call reachable from every page, including a fixed mobile action bar
What it was built with
- Responsive mobile-first build
- Dedicated service pages with anchor navigation
- Optimised WebP project photography
- Quote enquiry form and click-to-call
- Managed domain, business email and hosting
Services used on this project
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A complete professional website for £350, live within 48 hours. A clear fixed price agreed before you spend a penny, and you speak to the designer building it, not a call centre.