Cefn Carpets website case study.
A warm, showroom-quality website for a family run Wrexham flooring shop, built around free home measures, five clear flooring ranges and a phone or enquiry route on every screen.
Read about this custom project, or discover how my bespoke website design services can help your business.
- Client
- Cefn Carpets
- Industry
- Carpets, vinyl, laminate & LVT flooring
- Location
- Rhosymedre, Wrexham & North Wales
- Time taken
- Live within 48 hours of design approval
What the project had to achieve
- Make a local, family run shop feel as polished as a national flooring chain
- Let people choose a starting point by the floor they want rather than by trade jargon
- Put the free measure, free gripper rods and free door bars front and centre
- Make calling the shop or booking a home visit the easiest action on any screen
What made it tricky
- Five overlapping ranges (carpets, vinyl, laminate, LVT, rugs and binding) had to stay easy to tell apart
- Flooring is chosen visually, so the photography had to carry the decision without slowing the site down
- Older customers browsing on a phone needed large, obvious buttons and a tappable phone number
- The free extras had to read as genuinely included, not as a sales gimmick
How I approached it
- A warm, homely design in oak tones and soft neutrals so the site feels like the finished room, not a trade catalogue
- A full-width hero with one line of positioning and two routes in: book a free measure or call the shop
- A choose your floor section with five range cards, each with a real fitted photo and what it suits best
- A three-panel block for the things never charged extra: free estimates, free gripper rods and free door bars
- A four-step how it works section running from first call to fitted by our own team, so there are no surprises
- A textures gallery of real fitted work, including stair runners, herringbone LVT and laminate living rooms
- Trust built from what is true: Rhosymedre based, family run, own fitters, home select service and Facebook reviews
- Click to call and enquiry buttons repeated down the page and pinned in the header for phone users
What was included
- Website design & build
- Range structure & copy layout
- Free home measure enquiry journey
- Room-led photography layout
- On-page SEO foundations
- Domain, business email & hosting setup
Step by step, start to launch
- 01Brief
Agreed the warm, showroom-led direction and that free measures and phone calls are the main routes in.
- 02Clear quote
The full price and scope were agreed in writing before any work started.
- 03Design
Built the oak-toned, room-led look with the flooring photography doing the selling.
- 04Revisions
Simplified the range names and shortened the copy so each section reads at a glance.
- 05Build
Responsive build with range pages, galleries and enquiry form tested on phone, tablet and desktop.
- 06Launch
Domain connected, business email set up, hosting configured and the site taken live.
What went live
- A live, fully responsive site at cefncarpets.co.uk
- Five flooring ranges presented clearly with their own pages
- Free estimates, gripper rods and door bars stated plainly as included
- A four-step process that answers what happens next before anyone asks
- Click to call and free measure enquiries available from every screen
What it was built with
- Responsive mobile-first build
- Room-led image galleries
- Optimised WebP imagery
- Enquiry form and click to call
- Managed domain, business email and hosting
Cefn Carpets website FAQs
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Services used on this project
Read about this project above, or see how my bespoke website design service could work for your own business. Sites like this are built as part of that website design package, and can be paired with ongoing SEO services to keep the enquiries coming in.
More work in the completed websites, other projects in case studies, and local detail on my website design Nuneaton page.
Want something similar for your own business? The £350 all-in website design package covers a site like this, and there is local detail for Coventry and the West Midlands on my website design Coventry page.
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