Apex Waste Removals website case study.
A booking-led website for a licensed waste carrier, with instant pricing by load size, single item or photo, online booking and same-day collection.
Read about this custom project, or discover how my bespoke website design services can help your business.
- Client
- Apex Waste Removals
- Industry
- Licensed waste removal & clearances
- Location
- Wrexham, Chester & the North West
- Time taken
- Live within 48 hours of design approval
What the project had to achieve
- Let customers price a collection themselves instead of waiting for a callback
- Make same-day and next-day collection obvious straight away
- Show the waste carrier licence and the recycling rate as proof of a responsible operator
- Turn the 5.0 Google rating into visible reassurance
What made it tricky
- Waste jobs are hard to price online, so the journey had to offer more than one way in
- Load sizes mean nothing to most people, so they needed explaining simply
- Booking and paying had to be quick enough to finish on a phone
How I approached it
- A bold design in black, white and the green and yellow taken from the existing logo
- Three pricing routes: choose a load size, pick individual items, or send a photo for a quote
- Clear from-prices so nobody has to guess before enquiring
- Online booking with a chosen collection slot
- A licensed carrier badge, the recycling rate and real Google reviews used as trust signals
- An areas covered section for Wrexham, Chester, Nantwich, Shrewsbury, Holywell, Bangor-on-Dee and Liverpool
- A short FAQ section answering the questions that usually arrive by phone
What was included
- Website design & build
- Instant pricing & booking journey
- Service page structure
- Review integration
- On-page SEO foundations
- Domain, business email & hosting setup
Step by step, start to launch
- 01Brief
Agreed that instant pricing and online booking lead the whole site.
- 02Clear quote
The full price and scope were agreed in writing before any work started.
- 03Revisions
Reworked the load size explanations and simplified the booking steps.
- 04Build
Responsive build with pricing routes, booking journey and FAQs tested on phone, tablet and desktop.
- 05Launch
Domain connected, business email set up, hosting configured and the site taken live.
What went live
- A live, fully responsive site at apexwasteremovals.com
- Three self-serve pricing routes, including a photo quote
- Online booking with same-day and next-day collection shown up front
- Licence details, recycling commitment and real Google reviews on the page
What it was built with
- Responsive mobile-first build
- Instant pricing and booking journey
- Optimised WebP imagery
- FAQ schema and on-page SEO foundations
- Managed domain, business email and hosting
Apex Waste Removals website FAQs
Who designed the Apex Waste Removals website?
Can customers get a price online without calling?
Can collections be booked through the website?
Which areas does the website cover?
How long did the website take to launch?
Services used on this project
Read about this project above, or see how my bespoke website design service could work for your own business. Sites like this are built as part of that website design package, and can be paired with ongoing SEO services to keep the enquiries coming in.
More work in the completed websites, other projects in case studies, and local detail on my website design Nuneaton page.
Want something similar for your own business? The £350 all-in website design package covers a site like this, and there is local detail for Coventry and the West Midlands on my website design Coventry page.
In the same trade? Everything about how I build sites for removals and waste clearance is on the web design for removals and waste clearance page, and every other trade has its own page on the websites for tradesmen hub.
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