Amanda Sutton website case study.
An elegant website for a private one-to-one salon in Hull, designed around consultation bookings, bespoke hair extensions and compassionate hair loss support.
Read about this custom project, or discover how my bespoke website design services can help your business.
- Client
- Amanda Sutton
- Industry
- Hair extensions & hair loss solutions
- Location
- Hull
- Time taken
- Completed to the agreed launch schedule
What the project had to achieve
- Present Amanda’s expertise with the same care and discretion clients experience in her private salon
- Give hair extensions and hair loss solutions distinct, easy-to-follow journeys
- Make booking a private consultation clear from every screen size
- Build confidence through Amanda’s nursing background and fifteen years as a qualified specialist
What made it tricky
- The site needed to feel polished and aspirational without losing the empathy essential to hair loss support
- Hair extension and hair loss visitors arrive with different needs, so each service needed its own clear route
- Detailed treatments had to remain calm and easy to understand on a phone
How I approached it
- A refined editorial design using warm neutrals, elegant typography and real salon photography
- A direct opening message — transforming hair, restoring confidence — supported by Amanda’s experience and one-to-one approach
- Separate service journeys for Hidden Weave, Nano Rings, Mesh Integration and Meshless Systems
- Consultation booking and click-to-call actions kept easy to reach, including a dedicated mobile action bar
- Amanda’s story, gallery, questions and reviews positioned as reassurance before a visitor books
What was included
- Website design & build
- Consultation booking journey
- Hair extension service pages
- Hair loss solution pages
- About, gallery, questions and reviews
- On-page SEO foundations
Step by step, start to launch
- 01Brief
Defined a calm, private and confidence-led direction around Amanda’s specialist services and one-to-one salon experience.
- 02Structure
Separated hair extensions and hair loss solutions so visitors can quickly find the support relevant to them.
- 03Design
Created the warm editorial look around genuine salon photography, restrained colours and elegant typography.
- 04Build
Built and tested the consultation journey across phone, tablet and desktop.
- 05Launch
Connected the live website at amanda-sutton.co.uk and checked every main booking route.
What went live
- A live, fully responsive website at amanda-sutton.co.uk
- Hair extensions and hair loss support presented as two clear specialist services
- Private consultation booking visible throughout the visitor journey
- Amanda’s fifteen years of specialist experience and previous nursing career used as genuine trust signals
- A calm mobile experience with persistent call and booking choices
What it was built with
- Responsive mobile-first build
- Optimised WebP salon photography
- Online consultation booking
- Click-to-call mobile actions
Amanda Sutton website FAQs
What services does the Amanda Sutton website cover?
Where is Amanda Sutton’s salon?
Can clients book through the website?
Services used on this project
Read about this project above, or see how my bespoke website design service could work for your own business. Sites like this are built as part of that website design package, and can be paired with ongoing SEO services to keep the enquiries coming in.
More work in the completed websites, other projects in case studies, and local detail on my website design Nuneaton page.
Want something similar for your own business? The £350 all-in website design package covers a site like this, and there is local detail for Coventry and the West Midlands on my website design Coventry page.
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