AM Roofing & Property website case study.
A full website for a roofing and property maintenance firm, built to feel established and trustworthy while turning local searches across three counties into quote requests.
Read about this custom project, or discover how my bespoke website design services can help your business.
- Client
- AM Roofing & Property
- Industry
- Roofing & property maintenance
- Location
- Peterborough, Grantham, Spalding, Wisbech & King's Lynn
- Time taken
- Live within 48 hours of design approval
What the project had to achieve
- Present twelve different roofing and property services clearly without overwhelming visitors
- Feel established and dependable — a firm you would trust on your roof
- Turn searches across Peterborough, Grantham, Spalding, Wisbech and King's Lynn into quote requests
- Work beautifully on a phone, where most homeowners will first find it
What made it tricky
- Twelve services span everything from small repairs to full re-roofs, so the site had to serve very different jobs
- Roofing is a trust-driven trade, so the design had to reassure before it sold
- Coverage stretches across Lincolnshire, Norfolk and Cambridgeshire, which needed to be clear without repetitive filler
How I approached it
- A bold, confident design built around the firm's line — built on trust, topped with quality — with real roofing photography throughout
- Every service given its own clear section with plain-language wording, from chimney repairs to full EPDM flat roofs
- Trust signals placed where decisions happen: fully insured, five-star service and a quality promise next to every call to action
- A fast get-a-free-quote route with tap-to-call on mobile, so an enquiry is never more than a tap away
What was included
- Tiling & slating
- New roofs
- EPDM flat roofs
- Re-roofs
- Ridge tile repairs
- Lead flashing repairs
- UPVC guttering
- Fascias & soffits
- Chimney repair
- UPVC dry verge & ridge
- Gutter cleaning
- Moss removal
Step by step, start to launch
- 01Brief
Agreed the bold, trust-led direction and the full list of roofing and property services to cover.
- 02Clear quote
The full price and scope were agreed in writing before any work started.
- 03Design
Designed the confident look around strong photography, clear service sections and the quote-first journey.
- 04Revisions
Refined the service wording and trust points so everything reads clearly at a glance.
- 05Build
Responsive build with the quote route tested on phone, tablet and desktop.
- 06Launch
Domain connected, business email set up, hosting configured and the site taken live.
What went live
- A live, fully responsive site at amroofingandproperty.co.uk
- Twelve roofing and property services presented clearly in one confident design
- A fast quote journey from first visit to enquiry, with tap-to-call on mobile
- Coverage across Peterborough, Grantham, Spalding, Wisbech, King's Lynn and the surrounding counties set out plainly
- Trust signals — fully insured, five-star service, quality promise — woven through every page
What it was built with
- Responsive mobile-first build
- Optimised WebP photography
- Quote enquiry form and click-to-call
- Managed domain, business email and hosting
Services used on this project
Read about this project above, or see how my bespoke website design service could work for your own business. Sites like this are built as part of that website design package, and can be paired with ongoing SEO services to keep the enquiries coming in.
More work in the completed websites, other projects in case studies, and local detail on my website design Nuneaton page.
Want something similar for your own business? The £350 all-in website design package covers a site like this, and there is local detail for Coventry and the West Midlands on my website design Coventry page.
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